One Simple Step To Easily Write High-Performing Ads For Your Business

If you want to write ads that actually work—that get people to stop scrolling, take action, and walk through your door—here’s the one simple step:

👉 Speak to one specific person with one specific problem.

Most ads try to reach everyone and end up connecting with no one. But when you talk directly to your ideal customer and focus on one clear need, your ad becomes instantly more powerful.

Let’s say you run a coffee shop. Instead of this:

❌ “We serve the best coffee in town! Lattes, teas, pastries & more!”

Try this:

✅ “Running late with no time for breakfast? Grab a fresh-brewed coffee and warm croissant in under 60 seconds—without leaving your car.”

See the difference?

• One person: someone in a rush

• One problem: no time for breakfast

• One solution: quick, convenient pickup

When you make your ads this specific, they start to feel personal—and personal ads perform better.

Try it in your next post, sign, or promotion. It’s simple, and it works.